And with the need to be connected to others while the novel coronavirus still poses a great threat, smartphone users would remain reliant on social media apps. Mobile accounts for almost half of internet traffic worldwide. In the last quarter of , mobile devices excluding tablets generated The Manifest reports that app users are most likely to underreport how often they check apps.
The largest percentage of respondents say they check their mobile phones 1 to 10 times daily. But numbers are most likely higher since people often have a hard time estimating their own behavior, especially when it comes to mobile app usage. Past the turbulent , WhatsApp takes the top social network worldwide, with 2 billion mobile users Statista, accessing the app as of January As of the fourth quarter of , mobile app users download between 3.
According to Statista, the total number of app downloads in is billion , up from billion in The Philippines, which made its first appearance at tenth during the second quarter, climbed one notch higher at ninth. In , the number of smartphone users in the US is estimated to be at million.
The number of smartphone users in the US is on a steady rise and will steadily increase, with all the advances in telecommunication technology. App development is a very exciting opportunity, since the potential for app developers to hit it big with one popular app, has led to an explosion of freelancers and programmers working in the app development industry. An average of more than 30, new apps is submitted to the iTunes App store alone each month.
Even more so for competing platforms like Android and Windows. In mid, around billion apps have been downloaded from the Apple App Store worldwide and an estimated 65 billion apps have been downloaded from Google Play. A survey of app developers and publishers revealed that the average revenue per app were higher for those developed for the Windows Phone than those for iOS , which generates approximately a third less in revenue, and Android apps, which is less than half of that of Windows.
Despite the chance of making millions when an app hits big, being a mobile app developer is still challenging and tough. Sweet Pricing reported that less than 0. Nevertheless, apps continue to be a common development goal and product focus for aspiring entrepreneurs. The apps were simply named after precious gems. They are simply widgets that shows the gem on your home screen. As expected, social networking apps had some of the highest revenue collected on Play Store.
The mobile health app market has evolved into a whole new interesting category of its own. It refers to medicine and public health services through smartphones. There are mobile health apps available to both consumers and healthcare professionals. Typical smartphone users have 40 apps installed on their mobile phones in According to research, there are between 60 and 90 apps installed on an average smartphone. But not all of these apps are fully utilized.
As a matter of fact, the majority of mobile time of users is spent using three apps only. Although the number of gaming app downloads has decreased in the App Store by 4. Google is also the first app publisher that crossed the and million mark in terms of the number of app downloads. The same publishers are on the top three spots in the United States, but with Facebook and Voodoo switching positions. At the same time, the company used its service to track app usage and sold this analytics to other developers.
App Annie , Prioridata and Apptopia provide similar services, but they are not free. I only know one free method to find out the audience numbers of mobile apps, but you should use it very carefully. Unfortunately, there is no information about how Facebook collects this data, or whether it is trustworthy if you have information in this regard, please share with us in the comments section.
Where do your competitors get their downloads from? This is a very interesting question. SimilarWeb provides some answers. Using this service, you can get an approximate idea of how people find the app you are interested in, whether through search engines, app store charts, featured apps or some other store mechanics. Unfortunately, SimilarWeb provides data only for Android apps.
However, in most cases, it will be enough to get a decent sense of how the app is getting new users. This question should probably be of interest to those who promote their apps using advertising networks.
Finding new traffic sources and witty approaches for popular ad networks is the only way to survive in a super competitive mobile market with limited traffic sources. If you are interested in whether an app engages in paid acquisition or not, you can use Ad Intelligence by Sensor Tower. It can help you find out which apps use which ad networks tracked by Sensor Tower. Since its official launch, WhatRunsWhere has become a paid service.
App Annie launched a similar service after acquiring Appscotch in For many apps, the main source of traffic are app stores. People find apps using search, recommendation mechanisms, featuring, etc. The following services will help you find out the ranking keywords for each app and how they change over time. Second, it is a very good tool to estimate the approximate size of the market segment you are interested in and understand whether there is a way to enter this market. It is estimated that the global number of smartphone users will rise to 3.
If we looked at it in terms of devices, there are more connected mobile devices in the world 7. Emerging economies are catching up. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry.
These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used. We have collected data and statistics on iOS and Android app downloads.
Read on below to find out more.
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