It was initially launched as Douyin in September , in China. The following year, in , the app was launched by ByteDance for markets outside of China. TikTok and Douyin both use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions. Some of you might be wondering why TikTok might sound oddly similar to Musical. As a result of the merger, TikTok had smooth access to targeting the US teenage market which previously belonged to Musical.
TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. Launched in September , TikTok has exploded in popularity over the past five years. The latest TikTok statistics show that, as of January , the platform has million monthly active users worldwide DataReportal, That makes TikTok the seventh-largest platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.
Facebook, widely known as the king of social media , took more than four years. Called Douyin, this Chinese version of TikTok boasts million daily active users. Together, TikTok and Douyin have 1. In February , TikTok reached its first billion downloads. The app took just under eight months to gain half a billion more. These figures are nothing short of impressive, considering that the app was launched only as recently as The latest TikTok statistics show that as of April , the popular video app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play Sensor Tower, In the first quarter of , there were a total of million TikTok downloads worldwide.
Not only is this a whopping 58 percent increase from the previous quarter, more impressively, it is also the highest amount of downloads an app has ever received in a given quarter. The surge in downloads is most likely a result of the coronavirus pandemic.
Under lockdown, consumers were spending increasingly more time on their mobile phones and seeking out entertainment and new ways to stay connected, which in turn, drove TikTok downloads.
This was largely thanks to the million first-time downloads in — which propelled it to fourth place on the list of most downloaded non-game apps of the year. TikTok might still be a bit of a head-scratcher for the older generations, but it has really hit the nail on the head when it comes to engaging with youngsters.
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May 13, Perhaps even more surprisingly, with million downloads, TikTok was the most popular app downloaded in India, despite being prohibited from July onwards. TikTok reached its peak for downloads in Q1 , when it was downloaded million times, according to Sensor Tower. Monthly peak downloads occurred in March — the first month of widespread Coronavirus lockdowns. According to Apptrace , the TikTok app is currently available in countries.
It is in the top 25 overall in of these countries. Source: apptrace. Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. At all follower levels, TikTok has considerably more engagement than either of the other two networks. For example, Upfluence found micro-influencers had engagement rates of At the other extreme, mega-influencers had engagement rates of 4. India is another populous country whose youngsters were attracted to TikTok.
TikTok had amassed more than million users in India by mid before the government chose to ban it for political reasons. As we have seen above, it was still the top downloaded app in the country in TikTok's support has grown dramatically in most Asian countries. As well as the nations separately mentioned here, it is particularly loved in Indonesia It had been downloaded over million times in Southeast Asia by August Many young users have used TikTok for political activism.
For example, they were using it in Indonesia to protest a controversial new labor law. Active daily users in China mostly of the Douyin version now exceed million. Douyin has established itself as the largest knowledge, culture, and art platform in China. It can be easy to forget the size of some of the less traditional markets. TikTok has continued to grow in popularity since then at a rapid rate. Wallaroo estimates that TikTok would have increased its user base to 1.
In November after the Musical. It has since grown to be the most downloaded app for both Android and iOS apps in and continues to perform in It was again the most downloaded non-gaming app worldwide in May There were an additional 80 million installations of TikTok that month.
Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical. TikTok has truly entered the international stage and is now available in 75 languages.
For some time, there were discrepancies in reports of the number of languages that TikTok came in. TikTok's support stated that "TikTok is currently available in 39 languages. You can change the language displayed in your TikTok app anytime. She took over the coveted Number 1 position from the previous leader Loren Gray on 25 March She had Source: tiktok.
As of June , the Chinese male actor Chen He was the most followed celebrity on Douyin, having amassed over 72 million fans in China. The second place belongs to actor and singer Andy Lau, and model and actress Dilireba Dilmurat take the third spot. On the same date, Chen Xiang was the leading influencer on Douyin, with almost 64 million fans in China.
The second place belonged to the most popular salesman of beauty products - Austin Li Jiaqi. The first prototype of Musical. It took Alex Zhu and Luyu Yang about 6 months to build the product, after originally designing it as an online self-learning platform.
This did not gain traction, so Zhu and Yang shifted their focus to a platform that incorporates music and video in a social network. The Chinese company, Bytedance launched Douyin in September They branded it TikTok when they entered the international market in September , but they still keep the original name in their home country. TikTok has been installed on devices over 2. It passed the 1 billion-milestone in February and the 2 billion-figure in April
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