People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads.
To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading.
The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies.
If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged.
For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store.
But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.
In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition.
As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store.
The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. For a subset of developers on the App Store, acquisitions and public offerings have blazed trails, enabling them to grow their businesses even further.
Bumble launched in with a team of less than 20 people. Fast forward seven years and Bumble Inc. Bumble Inc. To realize that kind of change, you have to reach a lot of people, and the App Store has enabled us to do that. Success looks different for each app on the App Store. The study found that the App Store enables app businesses of all sizes to reach customers across countries and regions. Versa is the developer behind Makaron , a photo and video editing app from Shanghai, China, that has been downloaded nearly 8 million times by App Store users in countries and regions.
A photo demonstrating editing tools in the Makaron app displayed on iPhone 12 Pro. A photo demonstrating how to edit the background in an image in the Makaron app displayed on iPhone 12 Pro. Makaron, a photo and video editing app from Shanghai, China, has been downloaded nearly 8 million times by App Store users in countries and regions. Secure Payment Methods Foster International Growth Localized storefronts and payment processing mean developers can focus on their apps and their customers while the App Store facilitates secure, international transactions — including support for 40 languages, almost local payment methods, and 45 local currencies.
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